Business West Chamber of Commerce Membership Campaign Development Case Study

Business West

Membership campaign development to improve retention rate for local Chamber of Commerce


I was contacted by the Head of Membership Services at Business West to help them develop a campaign they were working on to enable their members to get the most from their membership. The initiative related specifically to their export services as adoption levels were not as high as they intended.


After an initial discussion with Philip Bridgeman to understand more about the export offer and their project goals we developed a campaign to be rolled out by the membership team breaking the activity into its component parts to enable increased adoption rates.


This was quickly implemented resulting in the team achieving their campaign goals.


What they said:

"I needed to ensure I had a clear and straight forward sales plan for a new campaign that my team could implement including ongoing monitoring and evaluation of results and method. We initially discussed in brief over the phone and agreed it would be best to meet to talk through the detail. As always Sian was able to quickly identify the key objectives and work with me to create a top to toe plan to coordinate the campaign to success. Much appreciated Sian!"

Philip Bridgeman, Head of Memberships at Business West